It is worth noting that CD production also brings benefits to artists and the music industry as a whole. Here are several aspects that confirm the value of CD production:
Revenue Generation: CD sales still contribute to generating revenue for artists and music labels. Although CD profits may be lower than they used to be due to changes in music consumption habits, they remain an important source of income. For artists, especially those with smaller followings, physical album sales can be a crucial element in sustaining their careers and continuing their work.
Marketing and Promotion: Releasing an album on CD can be a part of a comprehensive marketing strategy. The CD can be utilized as a promotional tool that artists can sell at concerts, music events, and stores. It can also be offered as a gift to media, influencers, and fans, thereby increasing awareness and publicity around the album. The original packaging of the CD can attract attention and stand out on store shelves, potentially enticing potential listeners to take an interest in the artist’s work.
